It is a component that allows marketers to create a campaign and test its performance on marketing channels such as Facebook and Instagram.
Popular Digital Marketing Tools that will Support your Digital Marketing Practices:
Back in 2001, many companies began using email marketing for their business. Now a days, 80% of B2B and B2C companies use this technology for email marketing. With 12 million users, it is the number one email marketing tool. There are many reasons for its first position.
Self-service support options, ensuring that you can quickly find answers to all of your questions. Free plan for those with less than 2,000 subscribers and those who do not send more than 12,000 emails per month.
From attracting customers to closing customers, HubSpot brings your entire marketing funnel together. It has become a top player in sales, marketing, and customer relationship software. It has a set of tools that help you in digital marketing strategies such as blogging, SEO, social media, website, lead management, landing pages, call to action, marketing automation, email marketing, and Analytics. If you are starting your business, you will get all tools under one umbrella by HubSpot.
If you want to save time and frustration, Trello will help you to manage your projects by staying on the same page. Consider you are a content writer, and you wrote a blog post, other your team members can review that post before publishing it online. Before the Trello, people share things with their team meats through emails. Now you can share all information related to digital marketing in a single place.
Hootsuite helps you in social media marketing. You can save your posts, and it will post them on all social media platforms at your selected time.
- Google Analytics
Google allows you to use Analytics free. It added a simple code to your website, and you can track your traffic and time of stay.
It is a paid tool. You can see about your campaigns, which one is working and which is not. You can get this tool at $120/month.
You can use this tool in social media marketing to target customers. It takes information from the tweeter and optimizes your content according to their perspectives.
- All in One SEO Pack
If you have a WordPress content management system, this pack will help you in marketing. It automatically notifies search engines about any site changes.
If you are starting your business, this tool will help you to know about your primary rivals and industry.
- Crazy Egg
Crazy Egg will make changes to your website for better SEO results.
Advantages of Digital Marketing Tools:
You can get the following benefits by using online / digital marketing tools for your business growth:
- Strategize with the valuable data and analytics
- Content performance and lead generation
- Improve conversion rates
- More cost-effective than traditional marketing
- Higher revenues
- Higher ROI from your campaigns
- Compete with large organizations
- Get prepared for the internet of things
- Earn customers’ trust and build brand reputation
- Ensure online business survival