Marketing is an important part of the business of selling products and services. Through marketing, companies disseminate information about their products and services. Marketing leads to direct sales. You can use this information to directly deduce how important marketing is to the success of your business. Therefore, companies prioritize hiring marketing departments. Because of this opportunity, many students choose PGDM in Marketing Management.

If you are also considering doing a PGDM in marketing, you need to know everything about the course. This article will give you all the important information about PGDM in marketing.

What is PGDM in Marketing Management?

PGDM in Marketing Management is a postgraduate diploma course specializing in marketing. This course is equivalent to an MBA and is a very detailed course; many companies prioritize PGDM graduates in marketing as it makes it easier for students to transition to the professional world. PGDM in marketing has so many potentials that it is without a doubt the most common of all PGDM disciplines.

PGDM in Marketing Management Course Eligibility

PGDM Marketing is a professional course where you have to invest money, and it takes two years of your time. Therefore, it is a big decision to decide to pursue this course. The first thing you need to check is whether you are eligible to apply for the course. The eligibility criteria for the PGDM in Marketing Management course are:

  • You must have graduated from a recognized university with a three years bachelor’s degree.
  • You must have a bachelor’s degree with a score of at least 50%.
  • BBA and BMS graduates choose PGDM mainly for marketing but also students from other fields such as trade, art, and science can choose PGDM in Marketing Management.

Why choose PGDM in Marketing Management?

Practical Learning- Students are given the opportunity to learn by doing so that they can practice on their dresses before entering the world of marketing. PGDM courses can be used to lay a compelling foundation for the learning process.

Variety- You can pursue your career based on your own interests. Marketing has angled for all skills, including creativity, communication, research, and leadership. You can try it in any field depending on your interests and skills.

Different Areas to Pursue a Career- Marketing offers a number of opportunities to pursue a career, including engineering, automotive, manufacturing, media, and information technology. Different industries have different requirements, which provide a wide range of roles to choose from.

Financial Incentives- The marketing field paves the way for high-paying jobs that most people do not always like. All regions have needs that require highly effective marketers who can meet those needs. This requires a highly paid role to acquire these talented people.

PGDM in Marketing Management: Career Opportunities

Marketing not only promises to grow your career but also enhances your ability to be focused, take on new challenges, and maintain an enthusiastic and attentive personality.

Students with a PGDM for Marketing Management are offered the following popular positions –

  • Brand Manager
  • Account Manager / Executive (Advertising)
  • Research Director / Senior Analyst
  • Sales Manager
  • Business Development Manager
  • Marketing analysis
  • SEO / SEM Manager
  • Production manager


Today’s global market becomes more complex as the market converges and is full of rapid technological change. To gain a significant competitive advantage, companies are driven by business needs. To identify its own capabilities, you need to create value for customers and integrate marketing strategies across its operations. B-schools like RSB – Rajalakshmi School of Business also have up-to-date, intelligent faculties that know the core of the field. So visit the website for admission to a full-time, two-year PGDM in Marketing Management Diploma program, including a four-week internship.

Also Check: 5 Emerging PGDM Courses to Pursue


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